The new LiDAR camera sensor that debuted in Apple's latest iPad Pro this week is an enhancement upon the depth sensing TrueDepth front-facing imaging array that first made its appearance on iPhone X in late 2017. This year as it arrives on iPhone 12, LiDAR appears to set to achieve a massive installed base of tens of millions of users. Here's why that's important.
Just a few months ago, Apple was gearing up to climb onto the gigantic shoulders of its blockbuster iPhone 11 launch to deliver another massive annual upgrade to its Macs, iPads, audio devices, wearables, and the upcoming new iPhone 12. Then the world ground to a halt in an unprecedented way. Here's how Apple can make the most positive impact possible in this year of social distancing.
The year 2014-- when Apple debuted its A8 chip-- might seem like the distant past. Yet it marked a turning point in Apple's struggles with Samsung and created a much larger new playing field for iOS carved from former Android users. Here's why that matters.
After years of false reporting that demonstrated a complete lack of understanding of Apple's supply chain or even the value of its operational expertise, Tripp Mickle of the Wall Street Journal is back, this time with a story about how foolish Apple was to rely on Chinese manufacturing and how hopelessly desperate its plight now is, due to the coronavirus outbreak. He's wrong, here's why.
The idea Apple was failing to establish itself in India —and outsold by Samsung and Chinese brands —has been overturned by new research showing that iPhone ate up over 75% of all premium smartphone sales in the subcontinent in the fourth quarter, while also posting strong iPad, Apple Watch, and AirPod sales. Along with "double-digit" growth, Apple is also expanding its production in the subcontinent for audiences globally.
For the second time in two years, Apple has issued a correction to its revenue guidance. After looking foolish for sensationalizing Apple's downfall last year, analysts and tech media reporters are exercising more caution in their coverage of how business interruptions by the coronavirus might affect the company.
The outbreak of a new pneumonia variant infecting tens of thousands of people, currently centered in China, has stoked fears that Apple would be dramatically affected both from lost sales in its second most important market, and interruptions to its component supply chain.
Since 2012, Apple has been buying back its shares at an extraordinary rate, often exceeding $10 billion-- and frequently approaching $20 billion-- per quarter. Now that its stock has doubled across the last year, why is it continuing to snap up shares?
As Apple gets ready to report its 2020 Q1 earnings, the Wall Street Journal has switched its gears from incessantly claiming that the company was 'headed for a prolonged slump' to backhandedly acknowledging that its own coverage of Apple has for years been totally wrong—albeit without taking any responsibly for its role in stringing together trite, false media narratives of doom that portrayed Apple as being on the verge of collapse.
Apple's shares have more than doubled over the last year, but the rapid increase isn't just the result of some temporary irrational exuberance. Instead, as a variety of analysts and observers have noted, it means that investors have formed a new understanding of Apple as a company, shedding their formerly bleak pessimism that valued Apple far lower than the various consumer electronics rivals it has been outperforming.
It's been a wild decade. Ten years ago, Apple was perched at what was imagined to be the peak of iOS, surrounded by Windows PC vendors, Android phone makers, and a chirping brood of analysts and pundits all tweeting the perils Apple faced-- now that its competition was about to get Really Serious. Incredibly, these clowns-of-a-feather are still making their honking sounds together ten years later.
In order to maintain its momentum in tablets with iPad, in 2012 Apple completed two additional new custom silicon projects specifically for its tablets. These reached—and then exceeded—the graphics of Sony's PlayStation Vita, then the state-of-the-art in handheld video gaming. Here's a look at how Apple 'embraced and extended' mobile gaming.
After delivering just its first two generations of its ARM processors, Apple was already recognized as a leading mobile silicon designer. Its next moves surprised the industry and began to reveal a strategy of tight vertical integration from silicon to OS that other device makers couldn't match—and didn't even seem to see as important until it was too late.
Apple’s new 16-inch MacBook Pro is designed to replace the company's legacy 15-inch MacBook Pro at existing price points, while delivering a larger, enhanced display, a new a Magic Keyboard, superior sound, and Intel Coffee Lake processors.
