An intimate conversation with Horace Dediu and Daniel Eran Dilger about Apple, mobility, and the future of technology.
http://www.asymco.com/2018/06/21/the-value-of-everything-and-the-price-of-nothing/
For tickets visit http://ti.to/aaplsummit/apple-summit-nyc
Apple has faced onerous challenges in the past from powerfully entrenched adversaries that once looked like they might derail the company’s advancement, including Microsoft, Nokia, Google, Motorola, and Samsung. But today, with no real competitors standing in its way, will Apple’s premium-priced trajectory get knocked out of alignment by a recession in China and global aftershocks? Here’s a look at Apple’s future informed by its recent past.
AirPods are emblematic of what makes today’s Apple work. It’s a competent technology product, but one that makes an emotional connection with you as you use it. And because they’re designed to be used often and for extended periods of time, they keep associating themselves with your happiness derived from using them, ingratiating themselves as trusted devices that recommend that you buy more gear from Apple in the future.
The Wall Street Journal crafted the "Big Hack" of Apple clickbait: a high drama tell-all that insulted everyone at Apple, mocking its departing design chief, his boss, and the team that worked with him. As fictional drama it was Netflix-caliber entertainment, but to insiders it was so bad it was hard to finish.
For years, this new Apple product was derided as too expensive to compete against cheaper alternatives. Yet by targeting the premium high end first, it was able to establish itself and then attract an even broader audience of users at broader price points in the future. No this isn't about iPod, or iPhone, or iPad or Apple Watch. It's a look at HomePod, Apple's home audio device featuring HomeKit and Siri functionality, often confused with merely being a WiFi microphone.
Analyst Horace Dediu was one of the first analysts to correctly recognize what Apple was accomplishing in mobile computing with the iPhone. He has recently focused on the future of personal mobility —an area Apple has investigated in some depth, although the company hasn't yet revealed a clear strategy. On October 1, Micromobility Europe will discuss the state of the art in Berlin, and AppleInsider has learned that Apple will be in attendance.
