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Developers unwind at WWDC18

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Developers unwind at WWDC18

Apple's week-long Worldwide Developer Conference offers deep insight into new tech in a series of Sessions; direct access to Apple's engineers in a series of Labs and the opportunity to meet and share experiences with other developers working on similar problems at Get-Togethers and other events, including the Thursday Bash held last night.

Relaxing between sessions on a perfectly sunny day, a series of attendees catch up on screen time

Relaxing between sessions on a perfectly sunny day, a series of attendees catch up on screen time

On Wednesday (day three), Apple hosted a series of get-togethers related to Accessibility (including innovation, entertainment and education); AR; Games; Machine Learning; "Apps for the world" and Health & Fitness, discussing health records, Research & Care Kit and workouts.

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This doggo was getting a little luv break from his security detail at #wwdc2018 🐶 💗

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Last night at the WWDC Bash, Apple served food and drinks and set up areas with team-based games. Apple also handed Bash attendees a special emoji pin.

Stretch fussball #wwdc2018

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Apple's software executive Craig Federighi introduced a performance by Panic! At The Disco, followed by dancing to a DJ.

Attendees celebrated the week along with Apple's retail staff and interns who were invited to San Jose to work at the conference providing crowd control and other assistance.

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Two students detail an "amazing" experience at Apple's WWDC18

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Two students detail an "amazing" experience at Apple's WWDC18
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Five reasons why Apple is ending unit sales reporting of Macs, iPhone and iPad

Unlike any other major consumer electronics company, Apple has long detailed quarterly unit sales along with revenue figures for its major product categories. This initially helped investors get a sense of how many buyers Apple was attracting with its Macs, and later began to reveal to investors how iPod and then iPhone were reaching entirely new audiences. Here's a look at why that's now changing in Apple's Fiscal 2019.

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Five reasons why Apple is ending unit sales reporting of Macs, iPhone and iPad
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Apple's super obvious secret: Services is software

Over the past few years, Apple has increasingly directed analysts' attention to its growing revenues from a segment it calls Services. However, it's common to hear even Apple's happiest of customers frown at the idea, which is often cynically portrayed as an effort by the company to wring even more money from its premium hardware buyers. But the reality is that Services are largely software—and Software Sells Systems.

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Apple's super obvious secret: Services is software
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WWDC19 flexes Apple Watch muscles with HIIT, 5K run and yoga

Beyond its engineering labs and technical sessions, Apple's Worldwide Developer Conference also hosts a series of early morning exercise workouts for ambitious attendees. This year, its high-intensity interval training (HIIT) workout and 5K fun run have drawn incredible crowds of participants, most wearing an Apple Watch. 

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WWDC19 flexes Apple Watch muscles with HIIT, 5K run and yoga
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No Mac is an island--until now! The first public beta of macOS 10.15 Catalina

Apple's macOS Catalina is another ambitious refinement of the Mac featuring a fundamental rethinking of iTunes and an infusion of fresh ideas from iOS: from Sidecar to Continuity Sketch to Screen Time, a whole new world of Catalyst apps from iPad, and many more features under the hood. But note: Catalina is still in beta!

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No Mac is an island--until now! The first public beta of macOS 10.15 Catalina